Promised Land Art Festival Visual Identity Design

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2018 Promised Land Art Festival Key Art by Marek Madej

Promised Land Art Festival
Visual Identity Design

Promised Land Art Festival taking place each year in Łódź, Poland, brings together entertainment industry professionals from all across the world. It's the host of numerous activities including: hands-on workshops, talks, demos, portfolio reviews, Q&A and networking sessions. More information can be found here: https://www.promisedland-artfestival.com/en

CD PROJEKT RED's internal Marketing Graphic Design Team started work on developing an identity for the festival in 2016. The scope of the project was to create a unique visual identity inspired by the location of the event the old Łódź Power Plant, EC1. Since 2016 the identity evolved and expanded to reflect the festival's growth.

I completed the design of the logo in 2016 and in the following years added new elements (patterns, icons, badges and various graphic devices). In 2018 I worked on the last iteration of the visual identity which included Promised Land Open Day Logo, new Promised Land Festival Logo Lockups and improved Pattern Designs.

I'm excited to see the festival has come back in full force in recent years after the pandemic break and I hope I'll be able to attend again.

Promised Land Art Festival 2018 Logo Lockup

Promised Land Art Festival Open Day 2018 Logo Lockup

Promised Land Art Festival Logo Versions

Promised Land Art Festival and Open Day Logo Versions

Logo Design Exploration. Art Deco style architecture and ornaments served as the inspiration.

The Promised Land Pattern works as a graphic device to display the guests artwork for each edition.

2018 Wall Prints. All artworks belong to their respective owners.

Event Photos: CD PROJEKT RED

https://www.promisedland-artfestival.com/en/gallery

CREDITS:
Visual Identity Design: Irina Moraru
Graphic Design Team Lead: Przemysław Juszczyk
Art Direction: Paweł Mielniczuk
Producer: Magdalena Darda-Ledzion
Senior Producer: Joanna Wieliczko
2018 Key Art: Marek Madej
Event Photos: CD PROJEKT RED

Thank you!
To all my wonderful colleagues on the Marketing Graphic Design Team who have helped prepare materials (brochures, roll-ups, maps, program leaflets, banners, social media assets, accreditation badges, merchandise, t-shirts, pins) over the years and everyone who helped make the festival a reality.

Special thanks:
To Paweł Mielniczuk for trusting me with this project

All other copyrights and trademarks are the property of their respective owners.

Check out my personal projects: https://www.instagram.com/irina_illustrates/